Do you think Panera Bread is crazy to open "pay what you can" retail stores?

According to a Wall Street Journal Online article entitled "Rising to the Occasion", Panera Bread chairman, Ron Shaich, "opened Panera's third "pay-what-you-want" café in Portland, Ore. – an attempt, he says, to use business to tackle communities' hunger problems."  I personally love the idea of this since it is focusing attention on hunger issues.   And, I know that Clifton's Cafe in Los Angeles started this tradition during the Depression and Clifton's is still in business today.   The article cited the fact that 20% of customers pay more than the suggested price, 60% pay the suggested price and 20% pay less so it seems like it actually evens out.  But, I wonder if this would truly solve community hunger problems?  Giving to the poor is always good but giving skills to the poor might be even better.  What if there were opportunities for the poor to gain job skills in these very same Panera stores?  Jobs is what will turn this economy around.